Playbook — Installed Base Monetization & Entitlement

Objective

• Make contract profitability visible at asset / contract level
• Stop entitlement leakage and fix loss-making contracts
• Trigger renegotiation, scope correction, or model change (flat → hybrid/usage)

Inputs (minimum)

• Installed base + contract terms/prices
• Service cost history (labor, travel, parts, warranty/goodwill)
• Entitlement rules and invoicing outcomes

Decision logic

• Asset Profitability Index (historic + risk-adjusted forecast)
• Contract adequacy (price vs. expected cost)
• Action matrix: renegotiate / scope / replacement / upsell

Outputs

• Top loss-making assets & contracts (executive heatmap)
• Renegotiation list with quantified EBIT impact
• Stop-loss / scope correction recommendations